CASE


BESTSELLER
EVENT EVALUATION


Sir Richard Branson – entrepreneur, adventurer and founder of the Virgin brand – is one of the speakers in Bestseller’s “Boost Your Brainpower” seminar series. The boost provided by CA Andersson is a Crossmedia solution that helps Bestseller evaluate the seminars and develop future events.

Learn more about CA Web and Crossmedia

BESTSELLER EVENT EVALUATION

Sir Richard Branson – entrepreneur, adventurer and founder of the Virgin brand – is one of the speakers in Bestseller’s “Boost Your Brainpower” seminar series. The boost provided by CA Andersson is a Crossmedia solution that helps Bestseller evaluate the seminars and develop future events.
Bestseller organizes seminars and events focused on knowledge, inspiration and dynamism. In the “Boost Your Brainpower” seminar series, world-class speakers share some of their expertise in marketing, sales, leadership and planning for the future.

Using our Crossmedia system, we help Bestseller evaluate the success of its events. After a seminar series, we email all participants to conduct a short survey.

The system processes and analyses the responses and creates an easy-to-follow summary on a private web page. The process is fully automated, with no manual data collection or processing required. Most importantly, if a participant provides negative feedback, the system immediately notifies a customer service representative, who can then follow up with a personal phone call to get to the bottom of the issue.

This is just one example of how our Crossmedia system can be used. The possibilities are almost unlimited. The system can handle everything from personalized printed and online mailings to data capture and management.